Who We Are


About Us

SmartBA has grown from a pure business analysis consultancy to the multifaceted consultancy firm we are today. We work with clients and vendors in a project-based setting from concept, planning, implementation, and handover to measurement and monitoring outcomes. Our Services include


  • Business Concept & Case Development
  • Project Management
  • Business Analysis
  • Business Process Development & Improvement
  • Information Technology Tools Implementation
  • Talent Acquisition
  • Change Management
  • Mentoring and Coaching 


SmartBA Values

Trust

Honesty and integrity with client engagement are ideals we live up to every day, and it’s how we approach every project.


It's also a necessity for building a strong & resourceful community.

Community Building

We’re committed to enriching the communities we work alongside.


By viewing the people we work with as part of a community we enhance the human experience and opportunity to learn & share each others point of view.



Continuous Learning

We are always looking for ways to improve outcomes and experiences.


We take the opportunity from each engagement to identify what can we do better and utilise these learnings for future experience.



SmartBA Founder

James Barnes

CPA & FGIA, Member of IIBA

James has a strong understanding of business operations, analysis, and business partnering after years spent in senior accounting and project delivery roles. He knows the financial numbers matter, and he knows that it’s real people who will get your business where you want it to be. Over the past 15 years, he’s moved into projects focusing on strategic outcomes and delivery with a human-centred mindset. Solutions always have a human impact, so that’s why he is also dedicated to developing business communities that can bring strong alignment  between platforms, people and processes

Peace B Salami

-Majesty Arising Professional Services Solutions-

James Barnes is very engaging in his approach to support upcoming talent in their endeavours. His rich experience and insight into the industry are a huge asset to him, and his ability to transform experience as a mentor has had a real impact on my development so far. For example I came to understand strategic enterprise viewpoints and apply stakeholder frameworks to manage difficult stakeholders and an overall improved stakeholder engagement process.

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